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Beauty Brands are Now Turning Focus on the Home

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Work-from-home (WFH) arrangements and stay-at-home routines are now preventing many from using their makeup collections. These days, most do not have the opportunity—and need—to wear those red lipsticks or smoky eyeshadows that used to drive women in droves to boutiques, salons, and other beauty stores. In fact, many beauty brands have been experiencing a drastic decrease in sales due, especially, to the prolonged onslaught of the epidemic.

Just last week, Ulta Beauty Inc. reported an 8.9% decline in sales during this last quarter. For the upper echelons of beauty brands and products, the NPD Group reports an unfortunate drop of 17% in sales during this year’s third quarter as compared to that of the same period last year.

Nevertheless, the waning of foot traffic and walk-in clients are only some of the reasons why many beauty brands are experiencing massive setbacks. Experts believe that the reasons are more intricate and convoluted that these mere numbers stipulate. Fortunately, these beauty brands including their retailers and resellers understand the root of the problem.

While it is understandable that most people have no reasons to purchase these beauty brands during this time—due, of course, to the lack of opportunities to dress up during this pandemic—many of these beauty brands draw a bulk of their sales from having prospective clients try on their lipsticks, eyeshadows, pencils, liquids, and creams.

Because of the necessity of heeding the anti-COVID-19 protocols, however, many customers are not provided with this age-old activity. So, the less opportunity to check out this makeup implements in person, the less sales are made.

As it happens, several beauty brands like Sephora and Ulta were forced to label their testers as “For Display Only.” This means, then, that customers are hindered from outrightly experiencing these products first-hand, which causes a huge fall in potential sales. Key selling strategies like open conversation between salesperson and client, for instance, have been made limited as well. To that effect, many of the beauty meccas have become ghost towns since the onset of the pandemic.

However, there is hope for these beauty brands—they can cater to stay-at-home individuals, increasing their products for people who are forced to work from home. Because, beauty and self-care are not only needed outside of the home. It is essential for people to maintain a sliver of their beauty regimen even as they are driven to remain within the enclosures of their houses.

Nail care products saw a 13% increase in sales as compared to last year’s third quarter. Body exfoliating products witnessed a 48% climb as well. Hair colors, masks, and other treatments also saw a 48% sales increase.

There is still hope for these beauty brands, then, if they turn their focus on products that can be utilized within the safety of the home. In truth, these cosmetics can even provide psychological and mental health improvement especially for those who are used to being in beauty salons regularly. These do-it-yourself beauty treatments can help.  

Beauty

Harmonizing Nature’s Influence: Bionassay’s Biotechnological Innovations for Skincare

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In the skincare domain, the fusion of botanicals and scientific advancements has led to groundbreaking discoveries, revolutionizing the quest for healthy and sustainable skin solutions. Bionassay, a skincare brand dedicated to excellence, stands as a pioneer in this movement, harnessing biotechnology’s potential to craft products that foster skin health while minimizing environmental impact.

Biotechnology’s role in skincare extends far beyond mere product effectiveness; it holds promise for sustainability. By employing innovative methods, biotechnology offers a more eco-friendly approach to ingredient production, reducing waste and conserving natural resources. At Bionassay, we deeply value sustainability and strive to integrate it into every facet of our operations.

Our commitment to sustainability resonates in our ingredient selection. Through the synergy of nature and cutting-edge biotechnological processes, we formulate potent and environmentally conscious skincare solutions. Consider salicylic acid, a potent compound traditionally sourced from aspirin. Thanks to biotechnological advancements, we can now sustainably synthesize salicylic acid from Wintergreen. This compound not only exfoliates the skin, removing dead cells, but also boasts antimicrobial and anti-inflammatory properties. In our Neige Éternelle cream, Wintergreen extract revitalizes the epidermis and unclogs pores, revealing a clearer, more radiant complexion.

Likewise, hyaluronic acid, renowned for its skin-plumping properties, is sustainably sourced from chicory root. Found in our Perle D’Eau and Éclat de Lait formulations, chicory root extract serves as a biomimetic activator of hyaluronic acid synthesis. Post-application, it aids the skin in producing hyaluronic acid beneath the surface, ensuring optimal hydration and a rejuvenated appearance.

At Bionassay, transparency and accountability are paramount. Our products bear the Leaping Bunny certification, and we refrain from testing on animals. Moreover, all our ingredients are traceable to their source, guaranteeing fair working conditions and the efficacy of our formulations.

In essence, the integration of biotechnology in skincare signifies a significant stride towards sustainability. By embracing nature’s bounty and cutting-edge science, Bionassay is steadfast in providing skincare solutions that not only deliver remarkable results but also contribute to a greener future for our planet.

Discover Bionassay’s array of sustainable skincare products here.

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Beauty

Combining Botox and DiamondGlow in Portland: The Ultimate Anti-Aging Strategy

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Modern woman receives botulinum toxin injections in a cosmetology clinic

A skillful combination of multiple anti-aging treatments can build on positive results and bring you the youthful expression you’ve been searching for. One such combination that works beautifully is that of Botox and DiamondGlow.

The two treatments work differently but complement one another. Learn how each treatment works independently and how you can combine their stunning benefits.

Using Botox to Rejuvenate Your Expression

Botox is an injectable treatment based on the natural botulinum toxin. This medication works on the facial nerves, reducing signals that tell the nerves to move facial muscles.

Today’s Botox application is far more subtle than you may remember from the past. Your face will not lose its natural expression, but the muscles controlling your lines and wrinkles will relax.

Botox is a safe medication that doctors have prescribed for decades. It has not only cosmetic applications but also medical applications. When a qualified practitioner administers the treatment, it has a high success rate and satisfies clients.

Taking Advantage of DiamondGlow’s Strengths

DiamondGlow is an exciting update on the traditional facial. It combines exfoliation, gentle pore-cleaning suction, and custom serum application in one quick step. The treatment removes dead skin cells without the excess dryness caused by some peels and scrubs.

The system gets its name from the diamond tips on the facial wand. The tips come in six different particle sizes, allowing a range of exfoliation from gentle to intense.

DiamondGlow refreshes skin, providing a rejuvenated appearance.

A Powerful Combination

Administered together, DiamondGlow and Botox have an impressive list of benefits:

  • Exfoliation
  • Pore clearing suction
  • Tailored serum application
  • Reduces fine lines and wrinkles, especially glabellar lines (vertical lines between the eyebrows) and forehead wrinkles

Can I Get Botox and DiamondGlow Together?

Sometimes, clients can receive Botox and DiamondGlow during the same appointment. Providers recommend receiving the DiamondGlow treatment first and then the Botox injection. Other patients prefer to split the treatment between two clinic visits.

Other Treatments That Complement Botox and DiamondGlow

  • Dermal Fillers: These valuable medications restore lost skin plumpness and define your jawline. They work well on gaunt cheeks and nasolabial folds, among other cosmetic issues. They use hyaluronic acid, a natural ingredient in healthy skin, to fill wrinkles and lines.
  • Medical Skin Peels: Peels can restore sensitive and normal skin. They can affect sun-damaged areas that exhibit melasma and hyperpigmentation.

Enjoying Your Refreshed Appearance

DiamondGlow and Botox can provide a gorgeous effect that calms wrinkles and rejuvenates skin. These two treatments can eliminate years of aging from your appearance. Discover Botox and DiamondGlow’s advantages by calling a well-respected medical spa like Esthetic Medspa Portland.

Deciding to pursue cosmetic treatments can be difficult. Be reassured that these products are safe, effective, and produce a beautiful effect.

esthetic medspa Portland provides multiple medical aesthetics treatments in southern Maine, including facials, injectable fillers, laser treatments, DiamondGlow, peels, microneedling, dermaplaning, and microdermabrasion. We offer concierge-style service in a luxury environment. Call our Portland, ME office today at 207-618-5792 or contact us with questions or to make an appointment.

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How to Increase your Sales by Choosing Hair Spray Boxes for your Business

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One of the most widely used products in the world is hair spray. Every woman has one of these in her bathroom, and it can be used for everything from fashion to keeping you dry in a downpour. What transpires, though, if you desire to boost sales? You must select the appropriate hair spray packaging for your company.

Engaging a Hair Spray Box has a Solid Effect on your Clients

Hairspray packaging boxes are unquestionably a useful tool for companies of all sizes. Whether you own a mom-and-pop store, spa, or salon, having a fully filled box will greatly boost your sales. It’s critical to get the best box for your company. You need to choose one that not only has the functionality and performance you require to succeed but is also aesthetically beautiful. The following advice will help you select the ideal hair spray box for your company:

1. Take a look at the box’s size. It’s not always best to go bigger when it comes to hairspray. While you don’t need a large container to transport a lot of goods, you do need enough room to be able to see what’s inside and quickly locate what you’re searching for. Most counters can accommodate a small box that nevertheless has enough storage capacity.

2. Take into account the box’s attributes. Other boxes have built-in racks for holding bottles of hairspray in various places, while still others have spritzers and organizers. Before making a buying decision, make sure the box’s characteristics will satisfy your demands as a business owner.

3. Think about how simple it is to utilize the box. If a hair spray container is poorly built or overly packed, using it may be challenging. Look for a user-friendly design.

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