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Julie Roehm Talks Media with Wenda Millard, Vice Chairman of MediaLink, on The Conversational Podcast
During an entertaining episode of The Conversational podcast, host Julie Roehm got honest with friend Wenda Millard, a legendary media executive. Millard regaled Roehm with tales of her print and digital experiences.
Roehm, a thought leader and high-level marketing professional, discussed Millard’s career, which included roles as co-CEO of Martha Stewart Living Omnimedia and Yahoo!’s chief sales officer. She was most recently the vice chairman of MediaLink, a strategic advisory firm she joined in 2009 as president and chief operating officer.
During the interview, Millard disclosed a little-known fact: Her media career began much earlier than when she assumed bold-faced roles at Adweek, New York Magazine, Yahoo! and Martha Stewart Living Omnimedia.
“I started my first newspaper when I was nine,” Millard divulged. “It was the Archer Lane Scoop in Lynnfield, Massachusetts. It was loads of fun – and it was my first entrepreneurial experience.”
Wenda Millard Told Julie Roehm About Hitting the Big Time
After attaining a Harvard University MBA, Millard held leadership posts at acclaimed magazines, including Family Circle, New York Magazine, and Ladies Home Journal. Like Roehm, who has worked on profitable corporate turnarounds, Millard found that an early magazine publishing gig became her first turnaround job. As executive vice president and group publisher of Adweek, Mediaweek, and Brandweek, she successfully transformed operations – and gained the appreciative eye of media insiders.
“That was the beginning of my cleanup and startup work,” she said.
Millard went on to spend 20 years in publishing. Despite a dream to become the head of Time Inc., she crossed over to the fledgling internet and digital world in 1996 by becoming the executive vice president at DoubleClick. She enjoyed pioneering new media at the digital advertising company that Google acquired in 2008.
“I felt remarkably privileged to be at the beginning of an entirely new media,” Millard told Roehm. “It was like the beginning of television.”
Millard left DoubleClick to become the chief internet officer of Ziff Davis Media and president of Ziff Davis Internet, a digital media and internet company. The job was fun – but while there, she turned down overtures from Yahoo!, whose management hoped she could repeat her formula to perk up ad sales.
“I loved the idea because Yahoo! was such a mess,” Millard said. “It was such a hairball.”
Millard accepted the Yahoo! challenge and became chief sales officer. In six years, her team raised Yahoo!’s revenue from $700 million to more than $6 billion. She stayed in her role at Yahoo! longer than planned – six years instead of three.
“I thought I would do the turnaround, get them on the right path, and then go,” she said. “But we were having so much fun!”
Simultaneously, Martha Stewart was calling. Literally.
“Martha, who I’d known for a long time, was asking me if I would come over and be president of the U.S. for her,” she said.
Julie Roehm and Wenda Millard Discuss Martha Stewart Marketing Strategies
Initially, Willard took a position on the board for Martha Stewart Living Omnimedia Inc. and remained at Yahoo! simultaneously, the best of both worlds. Finally, in 2007, Millard assumed the co-CEO and president roles for media for Martha Stewart Living Omnimedia Inc. and developed intelligent integrated marketing to tie the diverse assets together.
“Talk about a Petri dish for answering questions about intelligent integrated marketing,” Millard said.
Her next phase began when she joined entrepreneur Michael Kassan to build powerhouse consultancy MediaLink as vice chairman and COO, where she remained until just recently.
As the podcast concluded, Julie Roehm commended Millard for networking with media newcomers and introducing them to high-level players who make careers happen.
“When I was growing up in the business, people were incredibly generous to me,” she said. “It makes a difference.”
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Why Proactive IT Support Beats Break-Fix Every Time
Most businesses don’t think about their IT until something goes wrong. A server crashes, email stops working, or files become inaccessible — and suddenly, everything grinds to a halt. This is the reality of the break-fix model: you wait for a problem, then pay someone to fix it.
It sounds straightforward. But it’s one of the costliest approaches a business can take.
What Is the Break-Fix Model?
Break-fix is exactly what it sounds like. Your technology breaks, you call a technician, they fix it, and you pay for the service. There’s no ongoing relationship, no monitoring, and no planning ahead. Every incident is handled in isolation.
For very small operations with minimal tech needs, this might seem manageable. But for any business that relies on technology to function — which is virtually every business today — break-fix creates serious vulnerabilities.
The Hidden Cost of Reactive IT
The obvious cost of break-fix is the repair bill. The hidden costs are far more damaging.
When systems go down, employees can’t work. Projects stall. Customer service suffers. Depending on your industry, even a few hours of downtime can mean significant revenue loss, damaged client relationships, or compliance issues.
There’s also the unpredictability factor. With break-fix, you have no way to forecast IT expenses. One month everything is fine; the next, you’re facing an emergency repair that wasn’t in the budget. That kind of financial uncertainty makes strategic planning difficult.
How Proactive IT Support Works Differently
Managed IT services take the opposite approach. Instead of waiting for problems to appear, a managed service provider (MSP) monitors your systems continuously, identifies potential issues before they escalate, and addresses them proactively.
This might include routine maintenance, security patching, performance monitoring, backup verification, and regular system health checks. The goal is to keep everything running smoothly — not to react when it doesn’t.
Think of it like preventive healthcare. You don’t wait until you’re seriously ill to see a doctor. Regular check-ups catch problems early, when they’re easier and less expensive to treat. Managed IT services apply the same logic to your technology infrastructure.
Key Advantages of Managed IT Services
Reduced Downtime
Problems are caught early, often before users even notice. This keeps operations running without interruption.
Predictable Monthly Costs
Managed services typically operate on a flat monthly fee. You know what you’re paying, making budgeting far more straightforward.
Stronger Security Posture
Cyber threats don’t wait for business hours. Proactive monitoring means threats are identified and neutralized quickly, rather than discovered after the damage is done.
Strategic IT Planning
A good MSP doesn’t just keep the lights on — they help you plan for the future. Hardware refresh cycles, software upgrades, and infrastructure scaling are managed with your business goals in mind.
Access to Expertise
With managed IT services, you gain access to a team of specialists across multiple disciplines. That’s a depth of knowledge most businesses can’t afford to hire in-house.
The Bigger Picture
Break-fix might feel like a lower-commitment option, but it often ends up costing more — in direct expenses, lost productivity, and missed opportunities. Proactive IT support shifts you from a defensive position to a strategic one.
When your technology is reliable and your risks are managed, your team can focus on what actually drives growth. That’s the real value of moving beyond break-fix.
If your business is still waiting for things to break before taking action, it may be time to reconsider your approach to IT support.
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Everything You Need to Know About Ergonomic Birthing Positions
Choosing how to position your body during labor and delivery is one of the most empowering decisions you can make as a birthing person. Yet it’s a topic that often gets overlooked in prenatal planning. Ergonomic birthing positions aren’t just about comfort — they can meaningfully support pelvic health, encourage fetal descent, and reduce the strain on your body during one of its most demanding moments.
Here’s what you need to know.
What Makes a Birthing Position “Ergonomic”?
An ergonomic birthing position is one that works with your body’s anatomy rather than against it. It aligns the pelvis optimally, allows gravity to assist the process, and reduces unnecessary tension on the muscles and joints surrounding the birth canal. The goal is to minimize mechanical stress while maximizing space for the baby to move through the pelvis.
Traditional hospital births often default to the supine (flat on your back) position — largely for the convenience of medical staff. However, this position can actually compress key blood vessels, reduce pelvic outlet dimensions, and make pushing less efficient.
Key Ergonomic Positions to Know
Upright Positions
Standing, walking, or swaying during early labor keeps gravity on your side. These positions encourage the baby to engage deeper into the pelvis and can help manage discomfort more naturally.
Hands and Knees (All-Fours)
This position takes pressure off the spine and sacrum, creates more room in the pelvic cavity, and can be especially helpful if your baby is in a posterior position. It’s also gentler on pelvic floor muscles during pushing.
Squatting
Squatting opens the pelvic outlet significantly. Supported squatting — using a birthing bar, partner, or squat stool — allows you to access this benefit without exhausting your legs prematurely.
Side-Lying
This is a restful option that still promotes good pelvic alignment. It reduces perineal tearing risk and works well during the pushing stage, especially when combined with support under the upper leg.
Kneeling
Kneeling upright or leaning forward onto a birth ball combines the benefits of gravity with reduced pressure on the joints. It’s particularly effective for managing back labor.
Why Pelvic Health Matters Here
Your pelvic health is central to every birthing position decision. The pelvis isn’t a fixed, rigid structure — it shifts and adapts throughout labor. Positions that allow the sacrum to move freely (rather than being compressed against a flat surface) support this natural mobility.
Pelvic floor muscles also play a critical role. Certain positions allow these muscles to lengthen and yield more effectively during crowning, potentially reducing trauma and supporting faster postpartum recovery. Working with a pelvic floor physical therapist before birth can help you understand your own pelvic anatomy and practice positions that suit your specific needs.
Talking to Your Care Team
Not every position will be accessible in every birth setting, and medical circumstances sometimes limit options. What matters is that you advocate for movement and position changes throughout labor wherever possible. Discuss your preferences with your midwife or OB during prenatal visits — and put them in your birth plan.
Ask specifically: Can I labor upright? Can I push in a position other than lying flat? These questions open important conversations.
The Bottom Line
Ergonomic birthing positions are a practical tool — not a luxury. Understanding your options ahead of time, prioritizing your pelvic health, and communicating with your care team puts you in a stronger position to make informed choices when labor begins. Your body knows how to do this. The right position helps it do so more efficiently.
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Foods That Make It Harder to Keep Braces Clean
Keeping your braces clean is one of the most important parts of orthodontic treatment. Brackets, wires, and bands create countless spots where food can hide — and certain foods make that problem significantly worse. Knowing what to avoid (or at least approach with caution) can save you from cavities, staining, and prolonged treatment time.
Sticky and Chewy Foods
Sticky foods are practically designed to cling to braces. Caramel, taffy, gummy candies, and even dried fruit wrap themselves around brackets and wires in ways that a toothbrush struggles to reach. The residue left behind feeds bacteria, which can lead to plaque buildup and tooth decay if not thoroughly removed.
Chewy breads and bagels fall into a similar category. They compress and wedge into tight spaces around the hardware, making post-meal cleaning a real challenge. Even after brushing, remnants can linger where the wire meets the bracket.
Hard and Crunchy Foods
Hard foods pose a different kind of problem. Popcorn kernels, hard pretzels, ice, and raw carrots can crack or dislodge brackets — but before they cause mechanical damage, they often shatter into small fragments that scatter throughout the braces. Those tiny pieces nestle into areas that are already difficult to clean, compounding the hygiene challenge.
Nuts are particularly problematic. Their irregular shapes and rough textures mean pieces break off and get trapped easily. Even after thorough brushing and flossing, small particles can remain stuck around the metal.
Sugary Foods and Drinks
Sugar itself doesn’t physically get trapped, but it creates an environment where bacteria thrive. When you consume sugary snacks or drinks — sodas, juices, candy, or sweetened coffee — the bacteria in your mouth produce acids that attack tooth enamel. Braces make it harder to clean those acids away quickly, so the damage potential increases.
Carbonated drinks deserve a special mention. The combination of sugar and acidity in most sodas makes them particularly harmful during orthodontic treatment. Even diet sodas, which lack sugar, are acidic enough to weaken enamel over time.
Corn on the Cob and Whole Fruits
Foods like corn on the cob, whole apples, and pears seem harmless enough — but biting directly into them puts stress on brackets and forces large food chunks into tight spaces all at once. The solution isn’t necessarily to avoid these foods entirely, but to cut them into smaller, manageable pieces before eating.
This adjustment removes the risk of breakage while still allowing you to enjoy a varied, nutritious diet throughout your treatment.
Foods That Cause Staining
Some foods won’t get physically trapped but can still make cleaning feel like a losing battle. Coffee, tea, tomato-based sauces, and berries are notorious for staining both teeth and the elastic bands on braces. While stained elastics are easily replaced at your next appointment, the surface of your teeth can develop uneven discoloration if these foods aren’t followed by thorough cleaning.
What You Can Do
Adjusting your diet doesn’t mean giving up every food you enjoy. The goal is to be mindful and proactive:
- Cut hard or large foods into small pieces before eating
- Rinse your mouth with water immediately after eating
- Brush after every meal — not just morning and night
- Use orthodontic flossers or a water flosser to reach areas a regular brush can’t
Your orthodontist will give you a specific list of foods to avoid based on your treatment, but understanding why certain foods cause problems helps you make smarter choices on the fly. Clean braces aren’t just about aesthetics — they protect your teeth and help ensure your treatment stays on track.
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