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Julie Roehm Talks Media with Wenda Millard, Vice Chairman of MediaLink, on The Conversational Podcast

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During an entertaining episode of The Conversational podcast, host Julie Roehm got honest with friend Wenda Millard, a legendary media executive. Millard regaled Roehm with tales of her print and digital experiences. 

Roehm, a thought leader and high-level marketing professional, discussed Millard’s career, which included roles as co-CEO of Martha Stewart Living Omnimedia and Yahoo!’s chief sales officer. She was most recently the vice chairman of MediaLink, a strategic advisory firm she joined in 2009 as president and chief operating officer. 

During the interview, Millard disclosed a little-known fact: Her media career began much earlier than when she assumed bold-faced roles at Adweek, New York Magazine, Yahoo! and Martha Stewart Living Omnimedia. 

“I started my first newspaper when I was nine,” Millard divulged. “It was the Archer Lane Scoop in Lynnfield, Massachusetts. It was loads of fun – and it was my first entrepreneurial experience.”

Wenda Millard Told Julie Roehm About Hitting the Big Time

After attaining a Harvard University MBA, Millard held leadership posts at acclaimed magazines, including Family Circle, New York Magazine, and Ladies Home Journal. Like Roehm, who has worked on profitable corporate turnarounds, Millard found that an early magazine publishing gig became her first turnaround job. As executive vice president and group publisher of Adweek, Mediaweek, and Brandweek, she successfully transformed operations – and gained the appreciative eye of media insiders. 

“That was the beginning of my cleanup and startup work,” she said. 

Millard went on to spend 20 years in publishing. Despite a dream to become the head of Time Inc., she crossed over to the fledgling internet and digital world in 1996 by becoming the executive vice president at DoubleClick. She enjoyed pioneering new media at the digital advertising company that Google acquired in 2008.  

“I felt remarkably privileged to be at the beginning of an entirely new media,” Millard told Roehm. “It was like the beginning of television.”

Millard left DoubleClick to become the chief internet officer of Ziff Davis Media and president of Ziff Davis Internet, a digital media and internet company. The job was fun – but while there, she turned down overtures from Yahoo!, whose management hoped she could repeat her formula to perk up ad sales. 

“I loved the idea because Yahoo! was such a mess,” Millard said. “It was such a hairball.” 

Millard accepted the Yahoo! challenge and became chief sales officer. In six years, her team raised Yahoo!’s revenue from $700 million to more than $6 billion. She stayed in her role at Yahoo! longer than planned – six years instead of three. 

“I thought I would do the turnaround, get them on the right path, and then go,” she said. “But we were having so much fun!”

Simultaneously, Martha Stewart was calling. Literally.

“Martha, who I’d known for a long time, was asking me if I would come over and be president of the U.S. for her,” she said. 

Julie Roehm and Wenda Millard Discuss Martha Stewart Marketing Strategies

Initially, Willard took a position on the board for Martha Stewart Living Omnimedia Inc. and remained at Yahoo! simultaneously, the best of both worlds. Finally, in 2007, Millard assumed the co-CEO and president roles for media for Martha Stewart Living Omnimedia Inc. and developed intelligent integrated marketing to tie the diverse assets together. 

“Talk about a Petri dish for answering questions about intelligent integrated marketing,” Millard said. 

Her next phase began when she joined entrepreneur Michael Kassan to build powerhouse consultancy MediaLink as vice chairman and COO, where she remained until just recently. 

As the podcast concluded, Julie Roehm commended Millard for networking with media newcomers and introducing them to high-level players who make careers happen.  

“When I was growing up in the business, people were incredibly generous to me,” she said. “It makes a difference.”

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Protecting Your Assets: Legal Strategies for Property Division in Divorce

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Divorce is a life-changing event that can have far-reaching financial implications, particularly concerning the division of assets. The process of determining who gets what can be daunting, especially in the absence of a prenuptial agreement. Understanding legal strategies to protect your assets during a divorce is crucial to safeguarding your financial future. This article explores effective tactics to consider when navigating the complex landscape of property division.

Understanding Equitable Distribution and Community Property Laws

The first step in protecting your assets is to understand the laws governing property division in your state. There are two main systems in the United States: equitable distribution and community property. Equitable distribution, adopted by most states, involves dividing assets fairly but not necessarily equally. Factors such as each spouse’s financial situation, duration of the marriage, and contributions to marital assets are considered.

Conversely, community property states, like California and Texas, generally divide marital assets equally. Identifying which system your state follows can inform your legal strategy and expectations during the divorce proceedings.

Differentiating Marital from Non-Marital Assets

Protecting your assets begins with distinguishing between marital and non-marital assets. Marital assets, acquired during the marriage, are subject to division. Non-marital assets, such as those owned before marriage or received as gifts or inheritances, are generally exempt. Documenting the origin of your assets can play a pivotal role in safeguarding them from division. Providing proof of ownership and tracing the asset’s history can help ensure they remain your separate property.

Strategic Negotiations and Mediation

Negotiation and mediation offer pathways to asset protection by fostering agreement outside of court. This approach provides more control over the outcome, potentially enabling you to retain significant assets through trade-offs. For instance, one spouse may keep the family home in exchange for relinquishing their stake in retirement accounts. Engaging in open and strategic negotiations, possibly with the aid of a mediator, can facilitate a settlement that aligns with your interests and legal rights.

Leveraging Prenuptial and Postnuptial Agreements

Prenuptial and postnuptial agreements are invaluable tools in asset protection. They allow couples to determine the division of assets should the marriage end, providing clarity and peace of mind. Though a prenuptial agreement is made before marriage, a postnuptial agreement can offer similar protections for assets acquired after the wedding. If you didn’t enter into a prenuptial agreement, exploring a postnuptial agreement can still offer a layer of financial security during your marriage.

Hiring an Experienced Divorce Attorney

Perhaps the most critical strategy for protecting your assets is to hire an experienced divorce attorney. A skilled lawyer can provide tailored advice, ensuring that your legal strategies are robust and align with your state’s laws. They can also represent your interests in court or negotiations, aiming to secure the best possible outcome for your financial future.

In conclusion, navigating property division in a divorce requires a clear understanding of relevant laws, careful distinction between marital and non-marital assets, strategic negotiation, and possibly leveraging prenuptial and postnuptial agreements. Above all, consulting with a qualified divorce attorney can offer guidance and advocacy, helping you protect your assets and move forward with confidence.

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Best Practices for Retailers in Verifying Organic Product Authenticity

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In an age where consumers are becoming increasingly conscious of the origins and quality of their food, it is imperative for retailers to ensure the authenticity of their organic products. Trust is a crucial component in the relationship between consumers and retailers, especially when it comes to organic offerings. Retailers who fail to verify the authenticity of their organic products not only undermine consumer confidence but also risk damaging their brand’s reputation and face potential legal consequences. Here are some best practices for retailers to confirm organic product authenticity.

Keep Rigorous Records

Traceability is key in the organic supply chain. Retailers should maintain meticulous records of all organic purchases, including certificates and supplier documentation. These records demonstrate compliance with organic standards and can be reviewed during inspections or if an audit is requested. It is advised to keep these records for a minimum of five years.

Verify Supplier Certifications

It’s not enough to take a supplier’s word that its products are organic. Retailers should routinely request and verify current organic certifications from suppliers, ensuring they are issued by a recognized certifying body and are in accordance with the USDA’s National Organic Program (NOP) or international equivalents like the EU’s Council Regulation (EC) No 834/2007.

Regular Inspections and Audits

Conducting regular inspections and audits helps to ensure ongoing compliance with organic standards. Retailers can either carry these out internally or hire third-party auditors. Inspections serve as due diligence and help retailers spot any irregularities or discrepancies in the sourcing and handling of organic products.

Train Staff Appropriately

Employees should be well-versed in organic standards and the importance of maintaining the integrity of organic products. Training should cover how to handle organic products correctly to avoid cross-contamination and the steps to take should they suspect a product’s organic status is compromised.

Foster Direct Relationships with Farmers

Whenever possible, retailers should develop direct relationships with farmers and producers. This direct line of communication allows for a deeper understanding of the farming practices used and can often provide assurance of the product’s organic status.

Utilize Technology

Advancements in technology such as blockchain or traceability software can offer sophisticated solutions to tracking the movement of organic goods from farm to shelf. These technologies create a transparent and tamper-proof record of the supply chain, benefiting both consumers and retailers.

Educate Consumers

Retailers have a responsibility to educate their customers about what defines an organic product. Providing clear information at the point of sale, whether it’s signage or trained staff to answer questions, can go a long way in building trust and loyalty.

Ensure Authenticity

By implementing these best practices, retailers can stand by the authenticity of the organic products they sell and gain the trust of their customers. Retailers are the final link in the organic chain before it reaches the consumer, and it is their responsibility to ensure that authenticity is preserved up to the point of sale.

Ensuring organic product authenticity is not only beneficial for consumer health and safety but also upholds the integrity of the organic market and the environment these practices are designed to protect. Failing to verify and maintain the authenticity of organic products can quickly tarnish a retailer’s reputation and the trust of its customers. In a marketplace where trust and transparency have become currency, it pays for retailers to invest in the authenticity of their organic offerings.

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A Guide to Seamless Boat Shipping with Bay Area Auto Transport

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In a world where convenience and efficiency are paramount, the need for reliable transportation services extends beyond just automobiles. For boat owners and enthusiasts, the prospect of moving their prized vessels can be daunting. Fortunately, companies like Bay Area Auto Transport have emerged to provide seamless boat shipping solutions, offering peace of mind and expert handling throughout the journey. Let’s embark on a voyage through the intricacies of boat shipping with Bay Area Auto Transport. The FMCSA (Federal Motor Carrier Safety Administration) regulates and enforces safety standards for commercial motor vehicles to enhance road safety.

Introduction to Boat Shipping Services

Boat shipping services cater to a diverse clientele, ranging from individuals relocating their boats across the country to businesses transporting vessels for commercial purposes. These services encompass the safe and timely transportation of boats of various sizes, from compact sailboats to luxurious yachts. Bay Area Auto Transport specializes in facilitating this process, leveraging industry expertise and state-of-the-art equipment to ensure a hassle-free experience for customers.

Understanding Bay Area Auto Transport

Founded on principles of reliability, professionalism, and customer satisfaction, Bay Area Auto Transport has established itself as a leader in the transportation industry. With a focus on versatility, the company offers comprehensive shipping solutions tailored to the unique requirements of each client. Whether it’s inland transport or international shipping, Bay Area Auto Transport boasts a robust network and a team of seasoned professionals capable of handling any challenge with finesse.

Services Offered

Domestic Boat Shipping: Bay Area Auto Transport facilitates the seamless transportation of boats within the United States. Utilizing a fleet of specialized trailers and carriers, the company ensures the safe loading, transit, and unloading of boats to destinations nationwide. From coast to coast, customers can rely on Bay Area Auto Transport for efficient and cost-effective shipping solutions.

International Boat Shipping: For those venturing beyond domestic borders, Bay Area Auto Transport offers international boat shipping services. Navigating the complexities of customs regulations, documentation, and logistics, the company facilitates the smooth transition of boats to destinations across the globe. Whether it’s across the Pacific or the Atlantic, customers can trust Bay Area Auto Transport to deliver their vessels safely and securely.

Customized Solutions: Recognizing that every shipping need is unique, Bay Area Auto Transport provides customized solutions tailored to specific requirements. Whether it’s expedited shipping for urgent deliveries or specialized handling for delicate vessels, the company collaborates closely with customers to develop personalized plans that prioritize efficiency and reliability.

The Process

Consultation and Booking: The journey begins with a consultation, where customers outline their shipping needs and preferences. Bay Area Auto Transport’s dedicated team evaluates the requirements and provides expert guidance on the most suitable shipping options. Once the details are finalized, the booking process commences, ensuring seamless coordination and scheduling.

Preparation and Inspection: Prior to shipping, Bay Area Auto Transport conducts a thorough inspection of the boat to assess its condition and ensure compliance with safety standards. Any necessary preparations, such as securing loose items or protecting delicate components, are carried out meticulously to safeguard the integrity of the vessel during transit.

Loading and Transit: With preparations complete, the boat is carefully loaded onto the designated carrier or trailer, employing specialized equipment and techniques to minimize risks and maximize stability. Throughout the transit, Bay Area Auto Transport provides real-time updates and maintains constant communication, keeping customers informed and reassured every step of the way.

Unloading and Delivery: Upon reaching the destination, the boat is unloaded with the same level of care and precision as during the loading process. Bay Area Auto Transport’s team ensures a smooth transition, conducting a final inspection to verify the vessel’s condition before handing it over to the customer. With a commitment to excellence, the company strives to exceed expectations, delivering boats promptly and securely to their rightful owners.

Benefits of Choosing Bay Area Auto Transport

Reliability: With years of experience and a proven track record of excellence, Bay Area Auto Transport instills confidence in customers by delivering reliable and consistent service.

Professionalism: From initial consultation to final delivery, Bay Area Auto Transport maintains the highest standards of professionalism, prioritizing customer satisfaction and peace of mind.

Expertise: Backed by a team of industry experts and seasoned professionals, Bay Area Auto Transport possesses the knowledge and skills necessary to handle even the most challenging shipping scenarios with ease.

Customer-Centric Approach: Above all, Bay Area Auto Transport places customers at the forefront, tailoring solutions to meet their individual needs and ensuring a positive and memorable experience from start to finish.

Conclusion

In the realm of boat shipping services, Bay Area Auto Transport stands out as a beacon of excellence, offering comprehensive solutions characterized by reliability, professionalism, and customer satisfaction. Whether it’s domestic transport or international shipping, customers can trust Bay Area Auto Transport to navigate the complexities of boat transportation with finesse and expertise. With a commitment to excellence and a dedication to exceeding expectations, Bay Area Auto Transport sets sail towards a future defined by seamless and stress-free shipping experiences.

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