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The most popular types of entrepreneurship in Colombia



The natural tendency of people to always improve their quality of life has generated creativity and innovation . In addition, it has made possible the great inventions that affect the development of a nation and its economic growth. For this reason, the different types of entrepreneurship are becoming increasingly important in all communities.

Entrepreneurship is an innovative process that involves different activities. Entrepreneurship is generating solutions to the problems of people and communities. Each business must focus on a specific activity to solve a particular need. That is why there are different  types of entrepreneurship .

Types of entrepreneurship and their characteristics

In Colombia there are different types of entrepreneurship and their classifications depend on different aspects. Some of them may be: the financing they need, the innovation they provide, the need they fill or the impact they cause. They can range from commercial, industrial, social or technological. The most common types of entrepreneurship are:

1. Small businesses

They are that type of microenterprise or small business created as self-employment. They are also known as necessity enterprises, since they cover the basic needs of a family without great profitability. Of the types of entrepreneurship , these are managed by their owners and have a minimum of employees. Among these are cafeterias, bakeries, small restaurants, china shops, hairdressers and barbershops. Its main features are:

  • They only supply the needs of a local market. They usually don’t have anything new.
  • The capital to start is not too high and they do not need to resort to loans .
  • They take advantage of the opportunity of proximity, knowing how to combine price, product and service.

2. Scalable ventures

They are business models that start small, but with a great projection to grow rapidly. They are generally technology-based businesses that attract venture capital investors willing to invest large capital. An example is Rappa, which receives large capital injections to scale its business in different countries. In fact, it received a $1 billion capital injection from the Japanese financial group SoftBank (El Spectator, 2019). Thus, the main characteristics of this type of enterprise are:

  • They are based on innovation.
  • They need large levels of capital for their expansion.
  • They seek to expand into international markets3. digital ventures

They refer to electronic commerce carried out through social networks, web pages or the marketplace . It is about marketing products or services, through the Internet, with the purpose of covering needs. Currently, they are one of the types of entrepreneurship that have grown the most in Colombia and the world. Its main features are:

  • They arise from the opportunity to be able to satisfy a need or a desire.
  • When it comes to advisory services, the investment is minimal; but when it comes to product marketing, they require huge capital.
  • They can be easily expanded internationally, as they are based on networks.

4. Technological ventures

They are ventures based on science and technology, designed to meet needs and solve everyday problems. They can be based on artificial intelligence and robotics. A clear example is the development of apps . Its main features are:

  • They generally arise in higher education institutions, universities and technology parks.
  • They require large investments when they are world-wide research.
  • They seek to revolutionize the industry with new products.

5. Incubator ventures

They support different ventures or companies already formed. In addition, they study recurring needs in certain market niches. And they require large capital to carry out research and studies that guarantee the success of the business. Rota N is one of the most important incubators in Latin America. Located in Medellin, this hotbed of talent supports the formation of different types of companies . He also seeks and advises venture capital investors to finance various startups . Today it has 20 risk funds with more than $1.2 trillion pesos to invest in projects (Rota N, 2018). Thus, the main characteristics of this type of enterprise are:

  • Study needs that are permanent to innovate on them.
  • The exhaustive investigation process allows to take advantage of the opportunities and face any type of difficulty.
  • The positioning of the products is carried out in national and international markets.
  • You need large capital for your studies and research.

6. Productive ventures

There are different types of productive entrepreneurship . The most common in Colombia are public-private partnerships for the economic and social development of various regions. Examples of this are:

  • The PDET municipal program at the national level, in regions plagued by the armed conflict.  
  • Virtual market platforms between municipal administrations and peasants to supply food to the population, such as “Local Purchase” of the Medellín Mayor’s Office. In their first month of activities, the peasants had income of $16 million pesos (Jaramillo, 2020).

Its main features are:

  • They are established to help people and communities in situations of vulnerability.
  • It is undertaken taking advantage of the needs of the locality or region in order to satisfy them.
  • Finally, financing is required from government bodies or international entities.

There are many other types of entrepreneurship : imitative or mirror businesses, social or humanistic, ventures of large companies and public. However, those mentioned above are the most common in Colombia. An innovative entrepreneurship can be classified into different types of entrepreneurship . Colombia is one of the countries that promotes entrepreneurship through special legislation. So take advantage of the opportunity to venture into entrepreneurship, according to your tastes and needs.

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Common Signs You Have Been Phished




Phishing is a type of online scam where cybercriminals use deceptive techniques to trick individuals into revealing sensitive information such as login credentials, credit card numbers, and personal information. These scams often involve sending fraudulent emails or messages that appear to be from legitimate sources, luring victims into clicking on malicious links or attachments. As the sophistication of phishing attacks continues to increase, it is important to be aware of common signs that you may have been phished.

Sign #1: Suspicious Emails

The most common way cybercriminals conduct phishing attacks is through email. Phishing emails often appear to be from a trusted source, such as a bank or online service provider, and include urgent requests for personal information or ask the recipient to click on a link. These emails may also contain spelling and grammar errors, unusual email addresses, or requests for sensitive information that the organization would never ask for via email. Be wary of any unexpected or suspicious emails and do not click on any links or attachments unless you are certain they are legitimate.

Sign #2: Urgent Requests

Phishing attacks often use urgency as a tactic to pressure victims into taking immediate action. This may involve threatening consequences if the requested information is not provided or creating a sense of urgency by claiming that the individual’s account has been compromised. If you receive an urgent request for personal information, take a moment to verify its legitimacy before responding.

Sign #3: Unusual URLs

Phishing emails may contain links that appear to be legitimate but actually direct the user to a fake website designed to steal their information. To check if a link is genuine, hover your cursor over it and verify that the URL matches the actual website address. Be cautious of shortened URLs or links with misspellings or variations in the web address.

Sign #4: Requests for Personal Information

Legitimate organizations will rarely ask for sensitive personal information, such as social security numbers or login credentials, via email. If you receive an email requesting this type of information, do not respond and instead contact the organization directly through a verified method to confirm the legitimacy of the request.

Sign #5: Generic Greetings

Phishing emails often use generic greetings such as “Dear Customer” instead of addressing the recipient by name. This is because cybercriminals often send out mass emails and do not have access to personal information. If you receive an email from a legitimate organization that does not address you by name, be cautious and verify its legitimacy before responding.

Sign #6: Unusual Attachments

Attachments in phishing emails may contain malware or viruses that can compromise your computer and steal your information. If you receive an unexpected attachment, do not open it unless you are certain it is legitimate.

Sign #7: Suspicious Practices

If you have already fallen for a phishing attack, there may be some suspicious activity on your accounts. This could include unauthorized purchases or changes to account information. If you notice any unusual activity, contact the organization immediately to report it and take steps to secure your accounts.

As phishing attacks become more advanced, it is important to stay vigilant and be aware of common signs that you may have been phished. By being cautious of suspicious emails, requests for personal information, unusual URLs or attachments, and any other red flags, you can protect yourself from falling victim to these scams. If you suspect that you have been phished, it is important to take immediate action to secure your accounts and prevent any further damage. Remember, when in doubt, always verify the legitimacy of an email or request before taking any action. Stay safe online!

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Are Email Accounts Still Being Hacked by Cybercriminals?




The short answer is yes, email accounts are still being hacked by cybercriminals. While email security has greatly improved over the years, cyber attacks on email services and individual user accounts are still common. In fact, according to a report by Verizon in 2020, email was involved in 96% of all observed data breaches.

So why are hackers still targeting emails, despite the advancements in security measures? Let’s dive into some key points to help you understand why email accounts are still at risk and how you can protect yourself.

1. Email is a Lucrative Target

Email has become an essential tool for both personal and business communication, making it a prime target for hackers. By gaining access to an email account, cybercriminals can potentially access sensitive information such as personal and financial data, business communication, and login credentials for other accounts. This valuable information can then be used for identity theft, fraud, or sold on the dark web.

2. Phishing Attacks are Common

One of the main ways hackers gain access to email accounts is through phishing attacks. These scams involve sending fake emails that appear to be from a legitimate source, tricking users into revealing their login credentials or clicking on malicious links. With the rise of social engineering tactics, these attacks have become increasingly sophisticated and difficult to detect.

3. Weak Passwords are an Easy Target

Another common way hackers gain access to email accounts is through weak passwords. Many people still use simple and easy-to-guess passwords, making it easier for cybercriminals to crack them. It’s important to use strong and unique passwords for your email account, and to change them regularly.

4. Outdated Security Measures

While email providers have implemented advanced security measures over the years, many users may not be aware of them or fail to take advantage of them. It’s essential to keep your email security settings updated and utilize features such as two-factor authentication and email encryption.

5. Human Error is a Factor

Even with tight security protocols in place, human error can still lead to email account compromise. For example, if you access your email on a public or unsecured network, hackers may be able to intercept your communication and gain access to your account. It’s crucial to be vigilant when accessing your emails and use caution when opening links or attachments from unknown senders.

6. Email Accounts are Interconnected

Many people use their email account as a central hub for all their online activity. This means that if a hacker gains access to your email, they may also be able to access other accounts linked to it, such as social media or online banking. It’s important to monitor your email account regularly and keep an eye out for any suspicious activity.

7. Cybercriminals are Constantly Evolving

As technology and security measures evolve, so do cybercriminals. They are constantly finding new ways to bypass security protocols and trick users into giving up their information. This means that email accounts will continue to be a target for hackers, making it essential for users to stay informed and proactive in protecting their accounts.

In conclusion, while email accounts may still be at risk of being hacked, there are steps you can take to protect yourself. By staying informed about the latest security measures and being cautious when using your email account, you can help prevent cybercriminals from gaining access to your sensitive information. Remember: a little extra effort in securing your email account can go a long way in keeping your personal data safe. So stay informed, stay vigilant, and keep your email account secure. So let’s continue to stay safe online and protect our personal information. Happy emailing!

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A Beginner’s Guide to Exfoliants: What You Need to Know




Exfoliation is a crucial step in any skincare routine. This process removes dead skin cells, unclogs pores, and reveals smoother and brighter skin. However, with so many different types of exfoliants available on the market, it can be overwhelming for beginners to know where to start.

In this guide, we will break down the basics of exfoliation and provide you with six key things you need to know before incorporating exfoliants into your skincare routine.

What is Exfoliation?

Exfoliation is the process of removing dead skin cells from the surface of the skin. These dead skin cells can accumulate over time, causing a dull and rough appearance. By exfoliating regularly, you can reveal healthier and brighter-looking skin.

This process also helps to unclog pores, reduce blemishes and improve the overall texture of your skin.

Types of Exfoliants

There are two main types of exfoliants: physical and chemical. Physical exfoliants involve manually scrubbing or rubbing a product onto the skin to remove dead cells. This can include ingredients like sugar, salt, or microbeads.

Chemical exfoliants, on the other hand, use ingredients like alpha-hydroxy acids (AHAs) and beta-hydroxy acids (BHAs) to dissolve dead skin cells without any scrubbing. They are typically gentler than physical exfoliants and more suitable for sensitive skin types.

Frequency of Exfoliation

How often you should exfoliate depends on your skin type and the type of exfoliant you are using. For physical exfoliants, it is recommended to use them no more than twice a week as they can be too harsh if used too frequently.

Chemical exfoliants, on the other hand, can be used more often but should still be introduced gradually into your skincare routine to avoid irritation. It is best to start with once a week and gradually increase the frequency as your skin adapts.

Importance of Patch Testing

Before incorporating any new skincare product into your routine, it is crucial to patch test it first. This involves applying a small amount of the product on an inconspicuous area, such as behind your ear or on your neck, and waiting 24 hours to see if you have any adverse reaction.

This step is especially crucial when using chemical exfoliants, as they can cause irritation or allergic reactions in some individuals. If you experience any redness, swelling, or itching during the patch test, do not use the product on your face.

Sun Protection is Key

Exfoliation can make your skin more sensitive to the sun’s harmful rays, so it is essential to protect your skin with sunscreen. This is especially important when using chemical exfoliants as they can increase your skin’s photosensitivity.

Always use a broad-spectrum sunscreen with at least SPF 30 and reapply throughout the day if you will be spending extended periods outdoors.

Exfoliating at Night

It is generally recommended to exfoliate at night, as this allows for better absorption of other skincare products and gives your skin time to repair overnight. Exfoliating in the morning can make your skin more vulnerable to environmental factors and cause irritation.

However, if you have a specific event or function during the day that requires smooth and bright skin, it is okay to exfoliate in the morning. Just be sure to follow up with sunscreen and avoid any harsh or abrasive exfoliants.

Exfoliation is an essential step in any skincare routine, but it is vital to choose the right type of exfoliant for your skin. Remember to start slowly, patch test first, and always prioritize sun protection. With these tips in mind, you can achieve smoother, brighter, and healthier-looking skin with regular exfoliation. So go ahead and add this crucial step to your skincare routine today! Happy exfoliating!

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