Generation Z is made up of more than 2 billion young people aged 10 to 22. These young people are expected to surpass Millennials’ income and reach over one quarter of global income in the next ten years! Gen Zers are spending their money differently and take a different approach when choosing what brands they support. Looking at these different spending patterns can help to better understand how the market may change in coming years.
Gen Z has an overall $143 billion in annual spending. Most of this spending power goes into things like clothes, shoes, and apps. With already such a large amount of money that Gen Z has available to spend, the generation also has another $120 billion that is contributed by families each year. This money often goes towards bigger things like furniture, household goods, and travel expenses.
Brands that are marketing directly to Gen Z such as clothing brands are finding more success with online marketing. With so many young people spending more time online, brands are using online advertisements on platforms such as TikTok and Youtube. Companies who are customizing their marketing strategies to the new generations’ habits are finding more success and can expect to continue this success as Gen Z’s earning power increases. To learn more about Generation Z and how they are affecting the market, take a look at the infographic below:
Tips for Handling 4 Major Parental Challenges
Being a parent is rewarding, but it isn’t easy. Parenting a child is a long-term commitment and along the way, you’ll experience many challenges.
Some of those challenges will be harder than others, so here are some tips to help you manage some of the biggest ones.
Reach out for help
As a parent, you’re going to need help periodically, and although it can be difficult to ask, try to get past that and ask anyway. Asking for help with some things will be easier than others.
For instance, if you’re experiencing challenges with breastfeeding and you need advice about pumping or even formula, you might feel frustrated and unsure about talking to others about your situation. Many people don’t understand that breastfeeding isn’t always easy and it’s not just a matter of “just doing it.”
Instead of asking your friends for help, get professional support. For instance, professionals from The Lactation Network will understand your struggles. They’ll actually come to your home for a consultation to find out exactly what you need.
With professional support, you won’t feel so alone.
Learn how to prevent meltdowns
Toddlers will have meltdowns in public, whether you like it or not. However, you can have more control over their meltdowns than you think. Although you can’t prevent them completely, you can sometimes prevent and/or modulate them.
First, you need to understand how a meltdown works. The anatomy of a meltdown isn’t that obvious. On the surface it seems like a child just randomly loses their mind and explodes. However, there’s always a build-up to this point and when you can spot the signs, you can deflect and sometimes even prevent the meltdown.
A meltdown is usually triggered by something specific that seems rather small, like telling your child they can’t walk in the middle of the street or making them wear their shoes in the grocery store. However, just because something small is the trigger doesn’t mean it’s the cause. The cause is usually a build-up of other things like unexpected schedule changes, stress absorbed from adults, and unknown expectations for the situation. You can help prevent and thwart a meltdown by doing the following:
- Don’t run errands with your child unless they’re well-rested and well-fed.
- Keep calm when your child has a meltdown. It’s not intentional, and they don’t understand the concept of humiliation. Instead of getting angry, deflect the situation with humor and empathy. Also, don’t hesitate to negotiate.
- Tell your child what they can expect when you leave the house. Tell them where you’re going and how long you’ll be at each stop. This will help prevent the overwhelm of unexpected situations.
- Reward your child by giving them one-on-one time with you after you’ve completed your outing.
Not all meltdowns can be prevented, but you can certainly use these tactics to lessen the impact and help them get through it easier.
Teach your child to earn expensive clothing
You work hard for your money so it can be shocking when your child asks you to buy expensive, name brand clothing. Clothes naturally get more expensive as time goes on, but it’s different when your child asks you to buy them a $200 pair of jeans or a $75 t-shirt.
Before you say no, remember what it was like to be a kid and want to fit in with your peers. Part of fitting in means wearing certain clothing, and although it seems trivial as an adult, it’s everything to a child.
The best way to handle this situation is to have your child earn the money to pay for the designer clothing they want. Whether they earn the money, save their allowance, or mow neighborhood lawns, make them earn it somehow. You can contribute to the fund, but make them finance the majority of the purchase.
Teaching your child to earn the money to buy something expensive will teach them the value of hard work and it won’t make you the bad guy. If they can’t earn the money, they can’t get the clothing, but that will be on them – not you.
Set and enforce strict rules for your teens
When you set rules for your teen, always follow through with enforcement. For instance, if you don’t want your kids getting into a car with other teens, don’t let them go anywhere without knowing the other child’s parent will be driving. If you can’t get confirmation, don’t let them go with their friends. It only takes one accident to cause devastation.
Don’t be too hard on yourself
Nobody will blame you if you struggle as a parent. When you’re challenged to your core, don’t be too hard on yourself. Just like your kids, you’re only human.
Asphalt: The Importance of Versatility in Environmental Efforts
Sustainability is the name of the game as we as a society move towards a more green way of living. One of the most effective ways to maintain this sustainability is to turn to recyclable materials. Asphalt is considered one of the most useful and sustainable recycled materials, and was actually named the most recycled material on the planet in 2021. Also referred to as bitumen and made of a mix of carbon, oxygen, nitrogen, sulfur, and hydrogen, asphalt is mainly used for roadways, waterproofing surfaces, parking lots, and roof shingles. It has become one of the most prominent building materials in the United States in recent years, and is considered a 100% renewable construction resource.
In order to understand the asphalt economy, one must understand the circular life cycle of bitumen. As asphalt reaches the end of its lifecycle, it is picked up by a company that extracts the usable material from the waste. That usable material is then resold to providers for a number of different projects and uses. This method is very effective, as nearly 100% of all asphalt pavement is recovered annually. In addition to asphalt being very easy to recycle, it also helps to prevent CO2 from entering the atmosphere, saves taxpayers billions of dollars, and cuts production costs of many large paving projects across the country. Today, the asphalt recovery market is a $7.1 billion dollar industry, with only more sales expected to come in the near future. From roads to roofing, asphalt recycling is a key player in both the present and future of environmental efforts in the United States.
5 Ideas For Turning Your Home Into a Luxury Escape
The impacts of the lockdowns due to the pandemic have left people feeling nervous, fatigued, and restless. Staying in your home for long periods of time is against human nature.
It’s normal to feel bored, staring at the four walls in your home every day. And while it’s impossible to bring all the elements of a luxury escape into your home, you can create a sense of relaxation and sanctuary.
Here are some ways to give your home the feeling of a luxury resort.
To transform your home into a lavish place, you will first need to declutter. And while some people find decluttering difficult, it doesn’t have to be. Start by reorganizing your furniture, arranging your decorations, and getting rid of things that you no longer use.
Additionally, make sure that there is no clutter in the entryway. Remove all the tables, consoles, and desks that might be blocking the way. To keep things organized, consider getting multipurpose storage. Remember to also keep the things that make you joyful and declutter each day to keep your home clean and organized. Besides, decluttering is good for your mental health.
Luxury resorts have warm and comforting textures and scents. You will need to keep that in mind if you want to create a cozy home for yourself. Fortunately, you won’t have to go far to get what you need – almost everything is within your reach.
Remember that this is dependent on yourself, so, try to deliberate on the feelings that make you relax. Light candles or build a fire pit in your backyard or add an indoor fireplace. You can use this fireplace buyer’s guide to determine the right one for your home.
Build a fountain
When thinking of a fountain, most people picture it outside a business or a luxurious hotel. However, you can build one in your backyard. You too can achieve that bubbling sound with a few stones, a pump, and water.
It is easier to build a fountain and create the needed sound level. Besides, having a fountain can help you get rid of unwanted noise and attract wildlife; all of which play a significant role in creating a relaxing place.
Additionally, the space in your yard will greatly affect the size, style, shape, and color of the fountain. However, regardless of the type of fountain, remember that it will need maintenance to keep it in perfect condition.
Add colorful plants
Almost everyone likes visiting new places for a change of scenery, but why shouldn’t that be the case every day? Why not add some pop of color and fragrance to your backyard? You can easily create the feeling of a fresh place by planting foliage that you don’t have in your garden. However, remember to choose plants that are native to your location.
The pleasant views and aesthetics of most retreat spots make eating outside amazing. However, that feeling is not limited to hotels and restaurants. Get the right spot on your patio and set a dining area and transform your eating experience. Remember that the furniture you pick must be durable to withstand any weather conditions.
Just because you love being at home doesn’t mean that you should spend the entire day gazing at your four walls. Plus, you don’t have to go to a luxury hotel to experience the feeling of relaxation and tranquility. You can bring them all into your home with the above simple ideas.
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