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Big Tobacco Is Hooking New Smokers Through Social Media

  

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While the new marketing trends of big tobacco have not yet reached our major US cities, they are beginning to make monumental strides worldwide. Young adults in cities like Cairo, Jakarta, Milian, and Rio de Janeiro are beginning to cave under a resurgence of elevated and elegant tactics. In order to skirt old-school marketing bans (TV & radio), big tobacco companies are using a mix of social media alongside “celebrity” influencers in this new age of technology where laws are hard to define and even more difficult to enforce. 

Parties 

Extravagant events are just one of the new mediums in which companies are making leaps and bounds. Companies are combining alcohol, live music, and attractive hosts in memorable locations- all things millennials absolutely love. In short, they are truly sparring no expense to capitalize and entice the next generation of promotional personalities. They are on the hunt for their next-generation of buyers and are obviously paying what it takes to acquire them. At this point, any method to reach young people should be explored. So what do these parties mean, exactly?

 

     As these prized events are unable to accept all guests, they do accept and reach out to young influencers – individuals who are more than happy to share their lives and experience on social media. These promoters openly share their “valuable” involvement with these luxurious tobacco-sponsored adventures with their close friends and distant followers on apps like Facebook and Instagram.

Considering at least 88% of American youth to say that use these social media apps daily, these photos and videos from these smoking adventures are actually quite significant. These photos, videos, reviews, and mentions go out to their age and interest-related crowd but are also affecting the younger crowd just as heavily, possibly even more so. Teens and preteens are obviously looking up toward the older, more “mature” crowd. And what they see are smokers. The cycle is vicious but the big tobacco plan is working. 

Social 

     Big tobacco clearly views these influencers and their social media followings as keys to the next generation. As anyone (legally) over the age of 13 is able to set up an Instagram or Facebook account, the potential dangers and pitfalls of hosting this millennial parties are two-fold. Not only are these party-goers more inclined to smoke (they may even be paid to promote themselves smoking), they are unintentionally educating a group of young teens and preteens on the positive (and often fake) side effects of smoking. One of the leading online anti-smoking advocacy group, Tobacco-Free Kids, has even noticed a disheartening trend in which more photos of young individuals smoking cigarettes are beginning to appear online. 

 

Action

     If you have any connection to a teen or younger child, we recommend you speak to them about the dangers of smoking as well as the false-positives of social media promotion. The danger is real. Documents from the Legacy Tobacco Documents reveal that big tobacco executives have long believed that their survival depends on “convincing young people to buy our products.”


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Beauty

Beauty Brands are Now Turning Focus on the Home

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Work-from-home (WFH) arrangements and stay-at-home routines are now preventing many from using their makeup collections. These days, most do not have the opportunity—and need—to wear those red lipsticks or smoky eyeshadows that used to drive women in droves to boutiques, salons, and other beauty stores. In fact, many beauty brands have been experiencing a drastic decrease in sales due, especially, to the prolonged onslaught of the epidemic.

Just last week, Ulta Beauty Inc. reported an 8.9% decline in sales during this last quarter. For the upper echelons of beauty brands and products, the NPD Group reports an unfortunate drop of 17% in sales during this year’s third quarter as compared to that of the same period last year.

Nevertheless, the waning of foot traffic and walk-in clients are only some of the reasons why many beauty brands are experiencing massive setbacks. Experts believe that the reasons are more intricate and convoluted that these mere numbers stipulate. Fortunately, these beauty brands including their retailers and resellers understand the root of the problem.

While it is understandable that most people have no reasons to purchase these beauty brands during this time—due, of course, to the lack of opportunities to dress up during this pandemic—many of these beauty brands draw a bulk of their sales from having prospective clients try on their lipsticks, eyeshadows, pencils, liquids, and creams.

Because of the necessity of heeding the anti-COVID-19 protocols, however, many customers are not provided with this age-old activity. So, the less opportunity to check out this makeup implements in person, the less sales are made.

As it happens, several beauty brands like Sephora and Ulta were forced to label their testers as “For Display Only.” This means, then, that customers are hindered from outrightly experiencing these products first-hand, which causes a huge fall in potential sales. Key selling strategies like open conversation between salesperson and client, for instance, have been made limited as well. To that effect, many of the beauty meccas have become ghost towns since the onset of the pandemic.

However, there is hope for these beauty brands—they can cater to stay-at-home individuals, increasing their products for people who are forced to work from home. Because, beauty and self-care are not only needed outside of the home. It is essential for people to maintain a sliver of their beauty regimen even as they are driven to remain within the enclosures of their houses.

Nail care products saw a 13% increase in sales as compared to last year’s third quarter. Body exfoliating products witnessed a 48% climb as well. Hair colors, masks, and other treatments also saw a 48% sales increase.

There is still hope for these beauty brands, then, if they turn their focus on products that can be utilized within the safety of the home. In truth, these cosmetics can even provide psychological and mental health improvement especially for those who are used to being in beauty salons regularly. These do-it-yourself beauty treatments can help.  

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Beauty

A Guide to Better Scalp Care

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It is frequently easy to disregard the things that we cannot see. With scalp care, for instance, most people simply adopt the habit of shampooing their hair regularly. Some wash their scalps—and hair—daily while others prefer to do so every other day. Depending on your preference, you might even do the washing only once a week.

Nevertheless, beauty experts assert that it is essential to have a better scalp care routine. The scalp is a literal extension of your face and disregarding its condition can easily lead to several conditions including itching, dryness, and irritation—and dandruff. A dirty, uncared-for scalp can potentially become a breeding ground for unwanted parasites like lice, or even cause unnecessary hair loss.

But what does the scalp do for us and why do we need to take better care of it?

The scalp is not different from the skin in the body. Although it grows thicker and longer hair than all the other parts of the body, it is anatomically the same as all the other areas in the human body. The scalp, however, has more oil glands, 100,000 hair follicles, and five levels—or layers—of tissue.

The scalp’s sebaceous glands produce sebum or oil which, then, helps determine the condition of the hair and the scalp’s skin. The specific production of sebum is different from individual to individual. The scalp does not simply provide us with hair. It also protects our skull from infection and trauma. Regular scalp care, then, is important as this promotes both the healthy hair growth and scalp protection.

When questioned about the best scalp care routine, Michelle Henry, a dermatologist, says that a healthy scalp must not have any problems. “We shouldn’t see redness, we shouldn’t see irritation, and we shouldn’t see a lot of scales or buildup. It should not feel tender and it should not have an odor,” she shares. Henry adds that it is always best to consult a dermatologist if you experience any of these scalp conditions.

Scalp care is similar to the overall skin care regimen. The scalp must always be clean, replete of dirt, debris, and oil. Nonetheless, it is also essential to let it stay hydrated. Like with skin hydration, hydrating your scalp must be dependent on the type of scalp you have. For instance, if you have dry scalp, it is recommended that you avoid over-stripping it with scrubbing.

Shampoos and hair conditioners are dependent on the type of scalp you have. If you have an oily scalp, you can use sulfate-free shampoos. You can even purchase a shampoo that exfoliates your scalp. One with sea salt can work wonders. Those with dry scalps, however, must use a scalp toner which helps moisturize the scalp. A moisturizing shampoo and conditioner can also help.

Scalp care is as important as overall skin care. Longer and thicker hair can be achieved when the scalp is allowed to remain healthy, clean, and moisturized. Depending on the type of scalp you have, however, you should only choose products that are entirely right for you.

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Beauty

Masks Take the Fashion Industry by Storm

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Masks are now taking the fashion industry by storm. Instead of the normal-looking masks of old, more and more people are now donning various styles. Aside from the light blue surgical masks and white N95 masks typically worn by doctors, nurses, and other medical practitioners, many people are now wearing masks with different styles and colors. In a sense, these masks are now fashion statements, permitting the wearers to showcase their tastes, personalities, and even identities.

Before, disposable light blue surgical masks were the regular ones worn by health workers especially when on duty in various clinics and hospitals all around the world. Now, these masks have been replaced by homemade and store-bought alternatives. Due to the earlier scarcity of surgical and medical-grade masks earlier this year, people were forced to make masks at home. Different text guides and video tutorials even gradually appeared online, instructing viewers on how to sew their own. By using different materials including used cotton-based clothing and other breathable implements, many were encouraged to create their versions of the anti-COVID-19 shield.

A recent survey done by Statistics Indonesia (BPS) involving more than 90,000 respondents showed that 92% prefer wearing masks when in public places. The said survey also quantified that most respondents support the wearing of face masks over following the other mandated guidelines including frequent handwashing and social distancing. Thus, these significant results stipulate that face masks such as the light blue surgical masks, N95 masks, and alternative ones have now become essential, everyday accessories.

Subsequently, Musa Widyatmodjo, an Indonesian fashion designer, predicts that facial masks will be a far lengthier fashion trend. Although an effective vaccine against COVID-19 may be in sight, these masks will stay with us for longer than we think. Widyatmodjo supposes that fashion masks, if not light blue surgical masks or even N95 ones, will still be fashionable even when the present pandemic finally ends. He, then, thinks that this period can be a great opportunity for designers and artists to develop trendy masks innovations.

“In the past, we made face masks [without considering other features],” he says, as he relates the widespread availability of different mask designs in the market. He mentions that small and medium enterprises (SMEs) can further capitalize on this current trend and hopefully find an excellent livelihood opportunity during this dragging pandemic. Widyatmodjo, however, stresses that there is a need to create safer and more durable face masks, noting the rapid spread of the infectious disease.

The production of these face guards, including light blue surgical masks and N95 ones, has aided various businesses as they strived to save themselves from the massive recession brought about by this deadly pandemic. At present, more and more designers are seen to be producing various face mask styles. Big designers are now selling stylish face masks, as well. A more diverse selection of face masks can be browsed online, although many purchase the good ole’ light blue surgical masks still.

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